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Back to the boards: Adam Pivko: Building a $900K/Day Telehealth Brand

Cheat sheet

Every framework from the episode, as a checklist you can tick on this visit.

Adam’s demand-capture sequence

Start with the awareness the audience already has.
Explain availability, care, and why this provider.
Invite the buyer to check qualification.

Two sides of the economics

Lower the cost of acquiring a customer.
Invest in delivery, care, and cost control.
Improve lifetime value alongside acquisition efficiency.

Prove, package, amplify

Buy traffic internally and learn the offer economics.
Package the funnel, metrics, and working creatives.
Support partners so they can learn and grow.
Use test results to improve the next iteration.

Before the first campaign

Read the offer and marketing brief.
Agree on product, test budget, and expectations.
Sign up and ask the team about remaining gaps.

Follow the conversion path

Questionnaire started
Lead captured
Added to cart
Checkout initiated
Purchase completed

Recording