Back to the boards: Jason Akatiff: AI, Media Buying & Lead Gen

Cheat sheet

Every framework from the episode, as a checklist you can tick on this visit.

From useful page to operating tool

Get a working first version of a landing page.
Add content management and templates for repeated use.
Address the routing and event gaps around the business.

A bounded copy workflow

Give the writing step an explicit copy framework.
Have separate model reviews score the draft against a rubric.
Rewrite drafts that miss the chosen quality threshold.

Voice dump → interview → PRD

Speak the idea and its context without polishing it first.
Organize the material and answer one clarifying question at a time.
Check the brief against the needs of each stakeholder.

Requirements → implementation → refinement

Understand stakeholders and write the technical specification.
Implement with tests, then run further checks and user testing.
Review the usable result and improve the experience.

Vision → architecture → MVP

Describe the larger product you want to reach.
Consider a system and data architecture that can support it.
Choose a phased build, starting with the MVP.

Domain knowledge → product evidence

Start with a customer and workflow you understand.
Build a prototype around a concrete pain.
Get owners’ feedback before expanding into acquisition.

Probe → observe → revisit

Choose a disposable project to test a capability.
Observe what the tool handles and where it struggles.
Retry an old specification when the model changes.

Generate → review → improve the workflow

Generate within a documented creative process.
Collect an explicit human quality assessment.
Change the step or skill responsible for the weak result.

Reference → structure → composed page

Extract the reference wireframe and define the design system.
Identify the content and purpose of each section.
Combine the brief with selected visual references for the new page.

Specification → build → check → review

Provide the buyer and integration specifications.
Generate the funnel and exercise it through the browser.
Check the result in the platform, then review it as a human.
Request specific revisions to the output.

Recording