Back to the boards: Jason Akatiff: AI, Media Buying & Lead Gen

Glossary

Index cards for the jargon. Each one links to the moment it came up.

Affiliate marketing

Acquiring customers or leads for another business in exchange for a performance-based payment.

CPA

Cost per acquisition; in this conversation, also a payment arrangement tied to a later acquisition event.

CMS

Content management system: software for managing and reusing a website’s content.

Agent

In Jason’s definition, a model combined with the tools and structure of a harness.

Harness

The surrounding tools, instructions, skills, and control flow that give a model a defined working process.

Deterministic

A process intended to return the same result from the same inputs and conditions. Repeatability does not prove correctness.

Probabilistic

Producing outcomes that can vary. Jason uses the term for model judgment and generation.

PRD

Product requirements document: a description of the product’s intended behavior, users, needs, and constraints.

Stakeholder

A person or group whose work or needs the product must support.

Technical specification

A plan for how the product will be implemented, including its data, system structure, and technical requirements.

MVP

Minimum viable product: the initial useful version chosen for a phased build.

Lead generation

Acquiring prospective-customer inquiries or contact details for a business.

Feedback loop

A cycle where observed results inform the next decision or test.

Mass tort

Litigation involving many people with related claims; discussed here as a specialized lead market.

CRM

Customer relationship management software for organizing customer records and interactions.

VSL

Video sales letter: a sales presentation delivered as a video.

Abstraction layer

A way to work at a higher level without directly handling every underlying implementation detail.

SOP

Standard operating procedure: a documented, repeatable way to perform a task.

Wireframe

A structural outline of a page, showing sections and layout before finished visual styling.

Design system

A consistent set of visual rules and reusable elements, such as typography, colors, and components.

Vertical

A specific industry or market category.

TAM

Total addressable market: the overall demand a product or business could potentially serve.

API

Application programming interface: a defined way for software systems to exchange requests and data.

Human in the loop

A person who reviews, directs, or corrects work within an otherwise automated process.

Repository

A versioned collection of project files, such as code and shared working instructions.