The bot is learning your job. Own what's after the click instead.
Why media buying is going secondary, how a bot gets trained from an ad account's own edit history in a couple of days, and the platform-by-platform rules that still matter.
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How the bot learns the media buyer's job
The mechanism, not the theory: it plugs into the ad account, reads what a human already decided, and runs the account itself. The human's job shrinks to a daily check-in.
Jason
Going away, fast
"i just don't believe media buying is going to be around in two years from now" share
Budgets and ad uploads are "10 to 20 percent of the job" The real work is reading data and owning the landing page.
Own everything after the click — pure link-sending on Facebook and Google dies in 2-3 years.
Carter
Already secondary
His team already has no media buyers: editors make the creatives, bots or VAs upload, ~20 minutes a day to cut losers and scale winners.
"Media buying is very much going to become secondary soon if it hasn't already."
Own everything after the click.
The platforms' whole business is making money on ads. They have the AI and the money. If an affiliate can automate the account, so can they.
- Payday-loan keywords on Google, sent straight to an affiliate link. "Got slaughtered." share
- That's what pure link-sending on Facebook and Google looks like in 2-3 years. share
- Jason's businesses go all the way to the end: mass tort through retainer, insurance to broker, his own lead-router software. share
- Opportunity remains on less sophisticated platforms: Reddit, Snapchat, connected TV. share
i just don't believe media buying is going to be around in two years from now
putting ads up and adjusting budgets that's maybe 10 to 20 percent of the job in my opinion at this point in time
Media buying is very much going to become secondary soon if it hasn't already.
Same creatives everywhere. Different tolerance for risk, speed, and who's watching.
Still tolerates image ads; a day tells you if a creative works. It says let campaigns run 7-14 days to improve — "typically it's not always the case" Reps are hard to get on a call.
Paste the same videos that work on Facebook; images flop. Creatives fatigue faster, so load more of them. Both are underserved by 55+ and 65+ audiences nobody else targets.
Much stricter on creatives — aggressive stuff gets flagged. Let it run 7 days negative and it improves. Once something works, it works "every day for months"
Recommended-slot ads on news sites: low CPMs and CPCs, lower conversion, still profitable. A spy source for advertorials, and reps are the most hands-on of any platform.
Same move on every platform: paste it in, then follow the data.
Platform Rules of Thumb
don't question why something's working why another thing's not just like follow the data
Native: ads in the "recommended" slot
Sign up with Taboola or Outbrain and your ad runs across MSN, ESPN, and the rest. Low CPMs and CPCs, much lower conversion — still profitable because it's so cheap. share
Mostly "OG guys." New entrants default to Facebook and TikTok, so it's a diversification play if you can find someone to run it.
- It's a spy source: native is so split-test heavy that its advertorials and images are already dialed in. share
- Port a winner native → Facebook. Higher hit rate than Facebook → Facebook, and less saturated. share
- Get a rep. Taboola and Outbrain reps get on calls and teach you setup and targeting. share
- Ask for a regional rep — one behind on quota may be more motivated to help you scale. share
John's dinner story
A veteran affiliate's Meta method died. Native didn't.
Ran the "$1 Brazilian method" on Meta at $10-30k/day. It died and he lost money. Pivoted to native — now spends ~$50k/day and says it's easier. share