Product and channel fit
How product trust, purchase friction, and channel behavior shaped Adam’s path.
2 lessons · Use the arrows or scroll to move between boards.
Choose a product you can stand behind
Adam traces his career from door-to-door sales into payments, fraud prevention, and affiliate marketing.
shareHe says a client’s refusal to give his own product to his mother pushed him to leave the black-hat supplement world.
shareHis route to Direct Meds came through its acquisition of his personalized vitamin brand, Autumn DNA.
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I didn't want to do the black hat Nutra stuff anymore.
Find the channel that fits the buying behavior
Autumn DNA needed buyers to purchase a test before receiving personalized vitamins. That created an extra education and purchase step.
shareAdam tested a playful creative angle on Grindr, then compared it with other placements.
shareHe recalls roughly 61% of orders being for two people at one point. The useful insight was couples buying together, not a universal channel benchmark.
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The numbers they shared
Reported in the conversation. Open a timestamp for context.