Choose your opportunity
Match the business to your skills, feedback budget, and customer knowledge.
3 lessons · Use the arrows or scroll to move between boards.
Your strongest skill changes the opportunity.
Jason starts the business-choice question with the person: can you build a product, sell to buyers, or acquire traffic?
shareA strong seller can build demand and buyer relationships. A strong media buyer may begin with an existing advertiser’s offer.
shareHe warns against repeatedly changing identities. Build a working system around one strength before chasing another business.
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what's your core skill set?
A faster signal makes learning less expensive.
Jason compares lead markets with different conversion rates and lead costs. Sparse outcomes can make mistakes slower to diagnose.
shareHis mass-tort example needs much more initial spend than his simpler lead examples. These are reported scenarios, not benchmark budgets.
shareFor a newer buyer, he favors a tighter feedback loop that builds pattern recognition before taking on slower, costlier tests.
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The numbers they shared
Reported in the conversation. Open a timestamp for context.
And that feedback loop is so important
Knowing the customer is still an advantage.
Jason sees an opening for people who know a customer’s work deeply enough to identify a useful product.
shareHis restaurant example starts with an operational problem, a prototype, and feedback from owners before marketing the software.
shareHe also sees demand for teaching and implementing AI tools. His market-size and workforce timelines are predictions, not established results.
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If you have experience and skills in a space, you understand a customer really, really well.