People, judgment, and creative
Test capabilities, retain expertise, and build a repeatable creative process.
5 lessons · Use the arrows or scroll to move between boards.
Small experiments reveal what the tool can handle.
Jason compares learning an AI tool’s strengths with learning how an employee works: observe output and adjust expectations.
shareHe uses throwaway projects so that a failed experiment teaches him something without risking an important project.
shareWhen models improve, he revisits older specifications to see which previously difficult tasks now work.
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And this is how you learn the boundaries of what an AI or a human employee is capable of.
An expert knows what to change.
Jason’s advantage for an experienced operator is judgment: recognizing the wrong direction and correcting it.
shareHe reports a VSL writer compressing work from roughly three months to 16 days, while still reviewing and revising the output.
shareJohn asks where junior roles fit. Jason calls it the hardest part and turns to education; the discussion does not resolve a junior hiring model.
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Now I can do all those things that I thought would make my business great. And I could do it with smart people wielding these tools.
An opportunity changes as the market catches up.
Jason argues that new platforms and tools create openings, while an advantage tends to shrink as more competitors adopt it.
shareHe suggests looking at a specific traffic source or vertical where deep expertise can matter, rather than copying the most visible play.
shareHis broker example is about margin pressure: extra middlemen become harder to sustain as a market gets more efficient.
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there's always inefficiencies in the market
A repeatable review loop beats a one-off prompt.
Jason compares a creative workflow with documented operating procedures: give the generation step a repeatable process.
shareHe proposes an explicit human rating step, using a scale or thumbs-up/down to make feedback usable.
shareThen improve the workflow itself: add a step, strengthen a skill, or add human review where quality falls short.
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the nice part about workflows and systems is you can improve them over time
A clear design brief has separate parts.
Jason breaks a page into four pieces: layout, copy, imagery, and a design system.
sharePrecise terms such as wireframe help communicate intent. Learning the vocabulary makes requests easier to specify.
shareHe studies a reference page’s structure and section purpose, then combines that structure with content and visual references.
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If you can learn the words it knows, you'll get better outcomes.