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Module 5: Build the operating system · 8 min

Build the operating system

Keep learning, serve buyers, and connect automation with expert review.

5 lessons · Use the arrows or scroll to move between boards.

A tactic that worked can stop working.

  • Jason explicitly says he is not currently in the media-buying trenches. He answers from a systems perspective rather than offering a current account recipe.

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  • Campaign structures change. He emphasizes adapting the system instead of attaching identity to one setup.

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  • His practical input loop includes a small group of active peers, shared learning, and a willingness to keep testing.

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Just be testing, assume you don't know anything, assume the market's changing, assume the ad networks are changing.
Hello, my name isJason Akatiff
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How should a reader treat the tactical section?

The vertical is only part of the decision.

  • Jason sees opportunity in serving direct buyers and pairing acquisition expertise with sales expertise.

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  • Efficient buyer onboarding matters. Contact intent and the path to a useful conversation also vary by vertical.

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  • His larger question is the operating model: a broad market with a team, or a focused niche with a different level of complexity.

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how do you want to run your business?
Hello, my name isJason Akatiff
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Why is there no single best vertical in this answer?

A system earns its value by working repeatedly.

  • Jason sees lead and call operations as heavily driven by repeatable data tasks. Operational efficiency is a scaling lever alongside creative.

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  • His test of a useful workflow is whether it continues producing results without his constant attention, even if some steps use model judgment.

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  • He learns unfamiliar concepts by asking for simple explanations and walking through the steps. That vocabulary helps him specify the next system.

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I can go on vacation and it continues to produce results for me.
Hello, my name isJason Akatiff
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What distinguishes a useful operating workflow in this section?

The expert stays responsible for the finished workflow.

  • Jason describes an experienced ad-operations person giving the system buyer specifications and integration requirements.

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  • In his platform example, a structured prompt drives a funnel build and browser-based testing.

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  • The flow checks that the platform received the result, then he reviews it as a human. He can ask for design and content revisions afterward.

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Specification → build → check → review

  1. 1

    Provide the buyer and integration specifications.

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  2. 2

    Generate the funnel and exercise it through the browser.

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  3. 3

    Check the result in the platform, then review it as a human.

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  4. 4

    Request specific revisions to the output.

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I'm going to look at it as a human in the loop.
Hello, my name isJason Akatiff
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What follows the generated funnel in Jason’s example?

A team needs the instructions as well as the code.

  • Jason describes broad autonomy in experiments involving things that do not matter. That low-stakes context is part of the example.

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  • His solo setup kept skills and agents in global configuration. Adding a collaborator changed how he packaged that context.

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  • He moved it to the project so a repository checkout brings the skills too. His credential-handling description is incomplete and is not a security blueprint.

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Now we've moved to a project level so that when you pull down the repo out of GitHub, you pull down all the skills with it.
Hello, my name isJason Akatiff
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Why move shared skills into the project repository?
Recording